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ARRI Brand Strategy
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For over 100 years, ARRI has been fashioning tools that expand creative possibilities for filmmakers and other content producers. Our founding fathers, August Arnold and Robert Richter from Munich in Germany, were filmmakers themselves and therefore strove to achieve the highest standard in camera and lighting equipment. The goal is to come up with fresh brand identities, including the website, socials, and events, to connect with younger audiences through Business-to-Consumer, popularizing the brand itself, since it is currently technology and professionally focused.
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Competitive analysis with other motion picture brands and their websites
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ARRI's B2B strategy on social media platforms
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New product launch event - venue with art installation
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Mindmaps with Miro
Website mockups with Adobe Illustrator and Photoshop
Art installation sketches on paper, Video made in Adobe Premiere Pro
Co-founder August Arnold using an ARRI camera in 1950
Photograph of founders Arnold and Richter
Graphic for introducing a product
Graphic for news and press
Graphic for brand history and highlight timeline
Art Installation for brand event
Installation inspired by Miu Miu's 2025 Art installation and video project in collaboration with women artists to tell stories about the human experience. Free event at Chelsea's Terminal Warehouse. Three photos below taken by Shiyan Chen in May 2025.
Video for the curved screen, all components filmed and photographed by Shiyan Chen
Turn on volume for viewing​
Selected images created for the video
​Materials include strings, water, paint, paper cutting, lenses - Edited with Photoshop
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